Rachel Cheetham-Richard

Publicity & Documentation

Originally from France, Rachel Cheetham-Richard comes from a family of explorers. From Vietnam, Algeria, England, Australia, Japan or the Gobi Desert in China, the stories of her family have woven the fabric of her imagination. She settled in Philadelphia in 1995.

Soon afterward, she became an Adjunct Professor at the University of Pennsylvania and American University in DC. After working at The World Bank as a language-for-negotiation specialist, she held business development and marketing positions at the French American Chamber of Commerce and the Avenue of the Arts, then joined the Philadelphia arts scene doing fundraising and public relations at The Wilma Theater.

For the past 10 years, she and her husband Robert have grown Azavea, their GIS software development and geographic analysis company, into one of the most respected companies in the field.

An avid storyteller and listener, her copy and PR writing embodies the very core of human nature: the story.

She and Dan Rose formed Steamroller Labs in 2011 devoted to visual experimentation:  http://steamrollerlabs.com/

Rachel received a Master’s in American Studies from the Université de Paris VII and a Master’s in Education and TESOL from American University in Washington, D.C.


[photo credit: Dan Rose]